A PROPOSAL FOR

Maddi
Carroll

Nobody in Australia is doing
what you're about to do.

LOVR x POWER RECRUITMENT

$0 BILLION

QLD construction pipeline by 2027.
50,000 workers short. And nobody's talking about it.

THE GAP

776 recruitment creators
searched in Australia.

Zero in construction.

WHY YOU

14% engagement rate.

From 306 followers. Your detention joke reel hit 1,021 views. That's 3.3x your entire following in one post. Leila Hormozi gets 0.63%. Shelby Sapp gets 0.42%. Your audience is tiny but they are real and they are watching.

17.6x Personality content outperforms job ads on your own account

0 Australian construction recruiters doing personality-first content

WHAT WE BUILD TOGETHER

Your personal brand.
Your course launch.
Your empire.

Content Engine

Personality-first reels and TikToks that make recruiters stop scrolling. 50 content ideas ready to film. Hooks written in your voice. Formats proven by creators pulling 20M+ views in your niche.

Audience Growth

Systematic audience hijacking from 10 competitor accounts. Comment raiding. Duet strategy. Notification squad. Follower scraping for Meta lookalike targeting. From 306 to 15,000 in 12 months.

Course Launch

Power Recruiter. $1,899. Mapped to your locked dates. Lead magnet. Webinar funnel. Email sequence. Ad creative. Data aggregation of 3,000-5,000 AU recruiters as your prospect list. The whole machine.

THE PLAN

Locked dates. Clear milestones.

30-31 MAY

Module Filming

Camera setup. Course content captured.

1-5 JUNE

Post-Production

Mati edits. Content polished.

6-12 JUNE

Lead Magnet Live

Free training. Email list building. Ads running.

13 JUNE

Lifestyle Shoot

Ken shoots. Personal brand content bank.

20 JUNE

Teasers Shoot

Course teaser content. Hype builds.

2 JULY

Hard Launch

Course live. Cart open. Let's go.

10 JULY

Activation

Social strategy + ad creatives delivered. Machine running.

WHAT YOU GET

Personal Brand

Logo + brand manual for your personal identity

Course Production

2 days filming + 1 week editing of modules

Lifestyle Shoot

Full day with LOVR creative direction

Teasers Shoot

Course day shooting teasers and promos

Content Suite

3M posts produced from your shoots

Social Strategy

Content pillars, posting schedule, growth playbook

Ad Creatives

Monthly ad creative design and direction

Data Aggregation

3,000-5,000 AU recruiters as course prospects

Let's make
power moves.

Savannah Barber

savannah@lovr.agency

+61 475 925 316